Shelving Case Study - TJ's Craft Beers - Industrial 4 Less

Once upon a time in the bustling city of Los Angeles, a man named Thomas Jacobson owned a burgeoning microbrewery called "TJ's Craft Beers." Thomas was proud of his business and was known for his exquisite, artisanal beers. Yet, despite his successful craft, he was constantly at odds with one element of his operation - his storage solution.

Thomas had initially installed standard chrome shelves in his brewery. They shone brightly under the lights, providing a visually pleasing contrast to the rustic brick walls of his brewing room. However, the harsh conditions inside the brewery - high humidity, occasional spills

Kegs on Shelving

of brews, and heavy kegs - proved to be too much for the chrome shelves. They began to rust and buckle under the weight of the heavy kegs, and the spills etched into the metal, causing it to pit and degrade.


Desperate, Thomas replaced the chrome with plastic shelving, believing they would fare better against the moisture and spills. But the heavy kegs were too much for the plastic, causing it to warp and crack. The frequent deep cleanings with potent cleaning chemicals also weakened the plastic, causing it to discolor and further degrade.

With two failures under his belt, Thomas was at his wit's end. Then, one day, while having a discussion with a fellow brewer named Carl from "Carl's Cascade Brews," he learned about epoxy-coated shelving. Carl sang praises about its durability, corrosion resistance, and heat and humidity tolerance, claiming it was the ultimate solution for any brewery. Carl started telling Thomas about all the areas of his place that he uses these shelves, including inside walk-in coolers and walk-in freezers.

Intrigued, Thomas decided to take a chance and invest in epoxy-coated shelving. Thomas chose Black Epoxy, but Gray or Green would have worked just as well. After a quick installation, he noticed a difference immediately.

Epoxy shelving with Kegs

The epoxy shelves withstood the conditions of his brewery without showing any signs of stress. Any spills were easily wiped clean, leaving no lasting damage. Over time, Thomas noticed that even with the humid environment and regular use of cleaning chemicals, the epoxy shelves remained as sturdy and vibrant as the day they were installed.

Over the years, "TJ's Craft Beers" thrived and became a must-visit spot for beer enthusiasts. Thomas was happy to see his business booming, and he knew the epoxy-coated shelving played a significant part in ensuring that his brewing room could handle the rigors of the business. Not only were they the perfect solution to his problems, but they also contributed to the overall aesthetics of the brewery, complimenting his rustic industrial theme. Word spread in the brewing community, and epoxy-coated shelving became the new standard for breweries in the area.

And so, thanks to a chance conversation and the resilience of epoxy-coated shelves, Thomas was able to keep his focus where it truly belonged - crafting exceptional beers.

This fictional case study was generated by ChatGPT, an artificial intelligence developed by OpenAI. Despite the narrative being a product of AI, it has been thoroughly vetted for accuracy by our team and we stand behind the message conveyed in this case study, as it accurately represents the potential benefits of epoxy-coated shelving in industrial environments. You can view our extensive selection of epoxy coated wire shelving here.

Read our other blog posts that discuss walk-in cooler and freezer shelving solutions:

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Written by Robert Forst

With years of hands-on experience in industrial storage solutions, Robert has assisted clients across various sectors, from manufacturing to healthcare. His first-hand experience and attention to detail makes him highly qualified to discuss the topics here.

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